Ideally, it should maintain a blend of positive and informative messaging. Since most venues will go dark outside of social media, be mindful of the content you are sending out. Your patrons will remember you for it, and they will ultimately trust you more in the long run.īelow are a few more suggestions to consider should you encounter another Coronavirus pandemic in 2021 or anytime in the future:īalance your external messaging and marketing efforts. Try to use all of your resources to create a sense of hope when guiding your patrons to a more promising future. Something as simple as offering a M+G to someone who does not want their $1,235 in tickets to be in limbo while waiting for the new date may help to promote a shareable lifelong impression. You know your patron better than anyone (especially if you are a tribal or non-tribal casino venue). From a guest service perspective, if your guest has to wait an entire year to see their favorite Hollywood Medium, they may not be excited to have hundreds or in some cases, thousands of dollars tied up. If you have decided to reschedule a show that has already been rescheduled previously, be prepared to do some damage control. As you plot the correct time to cancel or reschedule with the agency or talent buyer, keep in mind that you should also decide when you plan to have your marketing team make calls and messages for any dates your venue has decided to cancel or reschedule.

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